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This domain boulevardhousewares.com has the following in the web site, "Boulevard Housewares uses intelligent design to provide practical items for the modern home." We observed that the webpage also stated " Our Flat Pack Cool Bag and Salmon server have been sold in John Lewis, Scotts of Stowe, Loch Fyne and Lakeland." It also stated " And they are now available to buy direct through our website. Emily Leary - Blogger Read the full review by clicking here. I love the insulated bag it looks perfect for days out and I love that it folds flat! The salmon servers looks so stylish! Its very practical too!." The header had coolbag as the highest ranking keyword. It was followed by cool bag, flat pack, and rucksack which isn't as ranked as highly as coolbag. The next words the site used was serving knife. salmon server was also included but might not be understood by search crawlers.